How to Create Great Blog Content

Introduction

Making sure your blog content offers your reader’s high value is an important lesson to learn, because no one is going to come read your blog or find your offers if your content isn't something they want to consume.

Know Your Audience

Before you write any content or create any type of content, you really need to know who you're creating it for.

Who are you trying to teach, engage with, inform, educate, and entice to do something?

Understand the Point of Your Blog Content

When you create content for your blog, each piece of content should have its own purpose and reason for being.

When you know that purpose, you can craft it so much better.

Create Some Long-Form Content

Add in some content that is longer and more in-depth. This is a great use of your blog space. You can even create one shorter blog post at a time,.

Use Some Short Content

Add in some shorter content that addresses concerns of your audience and narrows down the information you want to teach them into bite-sized pieces, about 500 to 1000 words per blog post.

Add in Trending and Relevant Content

Don't forget that no matter what your content calendar suggests, news happens. If you don't add in that trending news, you may not be seen as an expert and you may accidentally be sending your visitors elsewhere to get that news. Even if you just curate trending content, that's better than ignoring it or being behind the curve.

Use High-Quality Images

Using images that are obviously good quality stock photos or images you take yourself makes your blog look so much better. If you brand those images, that's even better.

Use Different Formats of Content

Don't just use text-based blog posts. Use a mixture of info graphics, memes, text blog posts, and video. This is going to make your blog look a lot more interesting.