4
Content Types to Change Up Your Blogging
When it comes to
choosing the best format for your blog posts, there's quite a lot to choose
from. But there are some evergreen popular content formats that rarely fail.
most of the time the
format will depend on the angle you want to take in a certain topic.
1. How-To Post
This is one of the
most popular blog post formats for B2B bloggers. This is because how-to
posts are great for educational content and they drive organic search
engines because people search for tutorial content types.
2. The Listicle
Another popular blog
post format is the list post, commonly called listicle. It's characterized by
content organized in a list. These posts are recognized in their title because
they include a number in their headline.
List posts are great
content formats for beginner bloggers because they're formulaic.
3. The Fun Post
Who doesn't love to
laugh, smile or be amazed? Entertaining content has a place in your content mix
because it's refreshing to your audience - as long as you use it moderately.
These types of posts
are great for publishing when your audience is burnt out, winding down, or
could use a break from intellectual content on the web.
4. Infographic Post
Infographic posts have
become popular, especially among B2B marketers, because they present a lot of
information such as data or statistics in a visually appealing way. These posts
need a lot of resources and if done properly, they can generate big rewards in
terms of social love, with potential for inbound links and shares.
Remember that it's not
enough to change your blog's format and expect a sudden increase in traffic or
conversion. You need to choose your blog format based on your audience. This
will help you wrap your content around great keywords to reach the right readers.
Also, look at your analytics to see which of these four blog formats your
audience is viewing the most.
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