Introduction

According to the latest research report, businesses will spend over $77.4 billion on digital marketing. As a small company, you don't have much money to hire a high-flying digital marketing company to market your business-you have to do the work yourself. To stay ahead in the game you need to do a number of things

Focus on both social media and search engine

The easiest way of advertising your business online is using Google Ads. Most of the people go for search engine advertising but you shouldn't limit yourself to it. You should also try and take advantage of social media.

 When creating a social media advertising campaign, target customers within your city or community where your store is located. This is to avoid spending unnecessary amounts of money. Doing so also increases the conversion rates. To do this, you should include keywords that are specific to your business. It's also highly recommended that you include your business address.

Pump up the ranking of your site


While Google Ads provide you with almost instant results as once you use the right keywords and ad text you start driving traffic to your site instantly, you shouldn't forget about your site. Daily, you should focus on improving the ranking of your site. In addition to adding high-quality content, you should also aim at getting as many high-quality links as possible.

The easiest way of building high-quality links is creating high quality, shareable content. The most effective form of content that has been used for years is info graphics. Once people share the info graphics on their site, you get high quality back links that pump up your ranking.

Focus on mobile

Studies show that 80% of internet users use their mobile phones. Since you will be advertising your business over the internet, you should pay a lot of emphasis on mobile phones. The first thing that you should do is ensure that the design of your website is mobile friendly. In addition to this ensuring that your users have a great experience, it also aids in increasing the ranking of your site. You should also create apps, features, and functions that will help your users to have a great experience.